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  • 0 楼#

    张俊老师

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    前言:很多同学看完我的前面几篇关于AIDA销售与FABE销售的文章,觉得太理论化,无法落到实地,今天给一个实际案例来说明,如何将AIDA于FABE销售模型使用到销售文案中。


    In The Days Of Polution,We Rebuild Safe Water

    Dear Visitors,[写信式的开头,拉近双方的距离]
    Today,let\'s talk about water polutions and Chlorine-Removing Water Purifier.Poluted water has  the following things that will destoy our health:chlorine,pesticides, heavy metals and peculiar smells.[别开生面的引入话题方式,提起买家兴趣]
    What are chlorine,pesticides, heavy metals and peculiar smells?And what they will do to our health?Here is the story:



    Everywhere in this world today,water is poluted,but people have no choice but to drink,the only choice is to drink and die late in some years or not to drink bu to die immediately.



    Peaple who drink the poluted water will have all kinds of deseases,in the teeth,hands or feet,even in deep inside like lungs and livers.And we can only watch them die slowly and poorly.


    图片:HTB1vuYfHFXXXXc3XVXXq6xXFXXXo.jpg





    Here we may to ask,can we do something to stop this or just to watch and sigh for the situation?No,We can do just more than watching,We can give people pure water every day,give baby safe water as we wish, and give our kitchen more clean water.
    [灾难式营销策略,引起买家共鸣,建立共同立场,提升企业人道主义形象,降低买家心理信任防线-一个有着人道主义和社会责任感的企业,应该不会是骗子]


    If you like this idea,why not give me a vote:

    • Add to My Favorites[第一次ACTION,提醒买家收藏提票]
    In the name of love,for the families surrounded by the poluted waters,let me Introduce You this product:Chlorine-Removing Water Purifier.[在建立共同立场的前提下,引入产品,开始销售说服-DESIRE阶段]

    图片:HTB1Z1UyGVXXXXa6XVXXq6xXFXXXX.jpg


    This Will Remove:
    • Chlorine
    • Pesticides
    • heavy metals
    • peculiar smell

    Technical Parameters[讲述核心参数-DESIRE阶段之features]
    1. Applicable water sources: municipal tap water
    2. Applicable water pressure: 0.1-0.3Mpa; 14.5-44Psi
    3. Initial flow rate: 0.3-0.6T/H1.3-2.6gal/min;5-10L/min
    4. Processing capacity: 10-20T / 2069-5380gal(varies with differing water quality &use of pre-filte.

    How it works:[讲述工作原理-DESIRE阶段FABE-Features]
    Then how does this water purifier works to remove these things,you may ask,here is the secret:


     
    After these processes,water is purified and become drinkable again,and will never harm our health.[讲述消费者利益-DESIRE阶段之FABE-Bbenefits]
    Now,how about to contact me through Trade Manger imediately for more detailed information.[AIDA之ACTIONS:第二次邀约旺旺联系,获取买家投票]
     
    If this item is not what you like,then we suggest these items: More Water purifiers , And I guess you may also like Air Purifiers.[AIDA之ACTIONS-提醒买家关注其他产品,产生流量转化,留住买家脚步]
     
    Packaging Details:
    Size of the packing:305mm*103mm*103mm
     
    Quality  Certificates:[AIDA之DESIRES与FABE之BENEFITS阐述]
    Don\'t hesitate, our water purifier can eliminate residual chlorine 99%, SGS authority certificate.
     
    Quality Assurances:[AIDA之DESIRES与FABE之BENEFITS阐述]
    And we assure you one year after-sale quality assurance.
     
    Trade Assurance:[AIDA之DESIRES与FABE之BENEFITS阐述]
    Follow the Trade Assurance process and get:

    On-time shipment and pre-shipment product quality safeguards
    Refund up to the covered amount agreed with your supplier
    Supplier\'s Trade Assurance Limit: US $9,000
    If we share the same mind to help these people,why not just kindly give me a inquiry now and let\'s discuss further.
     [AIDA之ACTIONS:提醒买家产生询盘投票行为]
    Yours Sincerely
    Dora Duan

    更多精彩内容:
    【必学】AIDA销售模型与FABE销售技巧》
    《写好一篇销售文案之前必须做的前提——销售主张》

    《掌握这5大要素,轻松说服你的客户》
    《AIDA销售不难,就像谈恋爱 》

    《【干货】用解决问题的思路拿订单》

  • 1 楼#

    小苹果

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    一起加油吧,gogogo...

  • 2 楼#

    CHERRY 分享

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    写的很不错哦,加油啊

  • 3 楼#

    任侠Jackie

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    写得不错哦,谢谢分享

  • 4 楼#

    北极真武

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    写的很好,谢谢分享哦

  • 5 楼#

    汉人

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    很好,写得不错

  • 6 楼#

    大明遗民

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    很好,加油啊,继续出干货

  • 7 楼#

    风夜叉

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    写得不错,如果有中文版的更好,英语能力不高啊

  • 8 楼#

    天道

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    不错不错,写得很好

  • 9 楼#

    cn1500473753

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    很好,学习了

  • 10 楼#

    不曾丶相忘

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    看到是张俊老师立马就戳进来了。

  • 11 楼#

    张俊老师

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    cn1513267154:看到是张俊老师立马就戳进来了。回到原帖
    铁杆粉丝,谢谢支持

  • 12 楼#

    DTAS-Seamus 1353761943

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    不错不错,写得很好

  • 13 楼#

    深圳他拍档--卧龙

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    写得不错哦,谢谢分享

  • 14 楼#

    cn1511391184

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    谢谢楼主分享~~

  • 15 楼#

    cn1510876527

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    给力   静等更新。。

  • 16 楼#

    Patrick Zhang

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    很有想法

  • 17 楼#

    cn1511604457

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  • 18 楼#

    牵着蜗牛去散步

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  • 19 楼#

    cn1512369505

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    cn1511433336:写的很不错哦,加油啊回到原帖
    是觉得很好,客户关注点都提到了,我唯一担心的是,邮件是不是太长了?



  • 前言:很多同学看完我的前面几篇关于AIDA销售与FABE销售的文章,觉得太理论化,无法落到实地,今天给一个实际案例来说明,如何将AIDA于FABE销售模型使用到销售文案中。


    In The Days Of Polution,We Rebuild Safe Water

    Dear Visitors,[写信式的开头,拉近双方的距离]
    Today,let\'s talk about water polutions and Chlorine-Removing Water Purifier.Poluted water has  the following things that will destoy our health:chlorine,pesticides, heavy metals and peculiar smells.[别开生面的引入话题方式,提起买家兴趣]
    What are chlorine,pesticides, heavy metals and peculiar smells?And what they will do to our health?Here is the story:



    Everywhere in this world today,water is poluted,but people have no choice but to drink,the only choice is to drink and die late in some years or not to drink bu to die immediately.



    Peaple who drink the poluted water will have all kinds of deseases,in the teeth,hands or feet,even in deep inside like lungs and livers.And we can only watch them die slowly and poorly.


    图片:HTB1vuYfHFXXXXc3XVXXq6xXFXXXo.jpg





    Here we may to ask,can we do something to stop this or just to watch and sigh for the situation?No,We can do just more than watching,We can give people pure water every day,give baby safe water as we wish, and give our kitchen more clean water.
    [灾难式营销策略,引起买家共鸣,建立共同立场,提升企业人道主义形象,降低买家心理信任防线-一个有着人道主义和社会责任感的企业,应该不会是骗子]


    If you like this idea,why not give me a vote:

    • Add to My Favorites[第一次ACTION,提醒买家收藏提票]
    In the name of love,for the families surrounded by the poluted waters,let me Introduce You this product:Chlorine-Removing Water Purifier.[在建立共同立场的前提下,引入产品,开始销售说服-DESIRE阶段]

    图片:HTB1Z1UyGVXXXXa6XVXXq6xXFXXXX.jpg


    This Will Remove:
    • Chlorine
    • Pesticides
    • heavy metals
    • peculiar smell

    Technical Parameters[讲述核心参数-DESIRE阶段之features]
    1. Applicable water sources: municipal tap water
    2. Applicable water pressure: 0.1-0.3Mpa; 14.5-44Psi
    3. Initial flow rate: 0.3-0.6T/H1.3-2.6gal/min;5-10L/min
    4. Processing capacity: 10-20T / 2069-5380gal(varies with differing water quality &use of pre-filte.

    How it works:[讲述工作原理-DESIRE阶段FABE-Features]
    Then how does this water purifier works to remove these things,you may ask,here is the secret:


     
    After these processes,water is purified and become drinkable again,and will never harm our health.[讲述消费者利益-DESIRE阶段之FABE-Bbenefits]
    Now,how about to contact me through Trade Manger imediately for more detailed information.[AIDA之ACTIONS:第二次邀约旺旺联系,获取买家投票]
     
    If this item is not what you like,then we suggest these items: More Water purifiers , And I guess you may also like Air Purifiers.[AIDA之ACTIONS-提醒买家关注其他产品,产生流量转化,留住买家脚步]
     
    Packaging Details:
    Size of the packing:305mm*103mm*103mm
     
    Quality  Certificates:[AIDA之DESIRES与FABE之BENEFITS阐述]
    Don\'t hesitate, our water purifier can eliminate residual chlorine 99%, SGS authority certificate.
     
    Quality Assurances:[AIDA之DESIRES与FABE之BENEFITS阐述]
    And we assure you one year after-sale quality assurance.
     
    Trade Assurance:[AIDA之DESIRES与FABE之BENEFITS阐述]
    Follow the Trade Assurance process and get:

    On-time shipment and pre-shipment product quality safeguards
    Refund up to the covered amount agreed with your supplier
    Supplier\'s Trade Assurance Limit: US $9,000
    If we share the same mind to help these people,why not just kindly give me a inquiry now and let\'s discuss further.
     [AIDA之ACTIONS:提醒买家产生询盘投票行为]
    Yours Sincerely
    Dora Duan

    更多精彩内容:
    【必学】AIDA销售模型与FABE销售技巧》
    《写好一篇销售文案之前必须做的前提——销售主张》

    《掌握这5大要素,轻松说服你的客户》
    《AIDA销售不难,就像谈恋爱 》

    《【干货】用解决问题的思路拿订单》



  • 一起加油吧,gogogo...



  • 写的很不错哦,加油啊



  • 写得不错哦,谢谢分享



  • 写的很好,谢谢分享哦



  • 很好,写得不错



  • 很好,加油啊,继续出干货



  • 写得不错,如果有中文版的更好,英语能力不高啊



  • 不错不错,写得很好



  • 很好,学习了



  • 看到是张俊老师立马就戳进来了。



  • cn1513267154:看到是张俊老师立马就戳进来了。回到原帖
    铁杆粉丝,谢谢支持



  • 不错不错,写得很好



  • 写得不错哦,谢谢分享



  • 谢谢楼主分享~~



  • 给力   静等更新。。



  • 很有想法









  • cn1511433336:写的很不错哦,加油啊回到原帖
    是觉得很好,客户关注点都提到了,我唯一担心的是,邮件是不是太长了?


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