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    雷神

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    |作者|:|雷神|(V信:llm-Michael)

    |来源|:|歪猫|     

    结尾有彩蛋,大批资料和活动。联系歪猫工作人员,获取资料和活动信息。


    Try these trade show tips on nearly every aspect of exhibiting. Included are ideas and solutions for displays, booth design, budgeting for a show, choosing the right shows for you, standing out from the crowd, signs, banners, getting leads, literature, and more.

    尽量在展会的各个方面使用这些展会技巧。包括展示的想法和解决方案,展位设计,做展会预算,选择合适的展会,从人群中脱颖而出,标志,横幅,获得客户,文献,等等。

    1. Each year you exhibit in trade shows, you should feature new products for your repeat customers. If that's not possible for your product line, consider at least significantly updating some of your current products and showcasing them, along with some updated marketing materials. Brainstorm ways to creatively update your trade show booth display without spending a lot of money on the updates.

    每年在展会上,你都应该为你的老客户推出新产品。如果这对你的产品线来说是不可能的,那么至少要考虑对你目前的一些产品进行重大的更新,并展示它们,以及一些更新的营销材料。集思广益,在不花很多钱的情况下,创造性地更新你的展台展示。

    2.For your first trade show booth display, consider renting the smallest possible booth. You'll be learning a lot about what you do and don't want to do in future shows, so it's usually best to keep your expenses lower while you learn by trial and error.

    对于你的第一个展会展位,考虑租用尽可能小的展位。你可以从中学到很多关于你在以后的展会中应该做和不想做的事情,所以在你通过反复试验来学习的过程中,最好是降低你的开支。

    3. If you're planning to go to a trade show as an attendee, find out ahead of time what identification you need to bring with you to prove that you're in business. Many shows are closed to the general public, and without proper identification you might not be admitted to the exhibit hall.

    如果你打算以参会者的身份参加贸易展,请提前弄清楚你需要携带什么证件来以证明你在做生意。许多展览是不对公众开放的,如果没有应有的证件,你可能无法进入展览大厅。

    4. On your website's home page, list your upcoming trade show locations and dates, plus your booth number at each event. Then after each trade show, be diligent about removing the event from your website so it doesn't give the appearance that your site is never updated.

    在你的网站主页上,列出你即将举办的展会的地点和日期,以及你在每个展会的展位号。然后,在每一个展会之后,要从你的网站上删除活动,这样它就不会给人留下你的网站从未更新过的印象。

    5.Have a photo of your most recognizable product on your business card. You may also want to use the same photo in your trade show booth display. Trade show attendees collect dozens of business cards during the event, and when they get home it's hard for them to remember why they wanted your card, or what you sold. A photo on your card will remind them, and will often save your business card from the wastebasket!

    在你的名片上放一张你最知名产品的照片。你也可以在你的展会摊位上使用相同的照片。参加展会的人会在展会期间收集几十张名片,当他们回到家时,很难记住他们为什么要你的名片,或者你卖什么。你名片上的一张照片会提醒他们,而且常常会把你的名片从废纸篓里拯救出来!

    6.Consider teaming up with related but non-competing businesses to promote each other's products. For example, if you make bridal jewelry, you could team up with a florist, a dressmaker, and a catering business to recommend one another to your bridal customers. It's a great system for free advertising, and a recommendation from a trusted business serving the same niche carries more weight than a paid ad in the newspaper.

    考虑与自己相关但不具竞争力的企业合作,推广彼此的产品。例如,如果你制作新娘珠宝,你可以与花商、裁缝和餐饮公司合作,互相推荐给你的新娘客户。这是一个很棒的免费广告系统,来自同一利基市场的可信企业的推荐比报纸上的付费广告更有分量。

    7. Dress up just slightly more than you expect the trade show attendees to dress. You'll appear professional without seeming unapproachable or out of touch.

    打扮略高于你期望的展会参加者穿着。你会显得很专业,而不会让人觉得你难以接近或与人脱节。

    8. Visit a trade show as an attendee. Network with prospects without having your own booth. In some ways this is advantageous, as your time is more free and you can leave the exhibit hall with a potential customer to have a more private meeting.

    以与会者身份参观展会。在没有自己摊位的情况下与潜在客户建立联系。在某些方面,这是有利的,因为你的时间更自由,你可以离开展览大厅与潜在客户有一个更私人的会议。

    9. Mail promotional materials to past and potential customers before the show. Let them know the location of the event and your booth number so they can find you easily. In your promotional material, offer them a freebie or discount for stopping by your booth.

    在展会开始前,将宣传资料邮寄给老客户和潜在的客户。让他们知道展位的地点和你的展位号,这样他们就能很容易地找到你。在你的宣传材料中,在展位为他们提供一个免费的或折扣的东西。

    10. Investigate all trade show expenses and set a realistic budget for your travel, booth, and literature. Remember to include expenses of advertising, shipping your trade show booth display components, booth design, booth setup and take-down, and entertaining clients.

    调查所有的展会费用,为你的旅行、展位和文学作品制定一个现实的预算。记得包括广告费用,运输你的贸易展览摊位展示组件,摊位设计,摊位设置和拆卸,以及招待客户。

    11. Before reserving your trade show space or planning your exhibit, identify your customer and brainstorm some clear, quantifiable objectives. What are the customer's needs, desires, and hopes that you can fulfill? And how many leads or sales do you plan to make at the trade show? Now plan your show and your trade show booth display to help you meet your goals and fulfill your customer's needs.

    在预定展会空间或规划展览之前,先确定你的客户,然后制定一些清晰的、可量化的目标。你能满足客户的需求、愿望和希望是什么?你打算在展会上获取多少客户或业绩呢?现在计划你的展会和您的摊位展示,以帮助你实现您的目标,并满足客户的需求。

    12. Create an open trade show booth display. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind it, it's harder to draw customers in and involve them.

    创建一个开放的展会摊位展示。让它成为一个人们可以舒适地进入而不会感到不适的空间。如果你在摊位的前面放一张桌子,然后站在桌子后面,就很难吸引顾客并让他们参与进来。

    13. Wear comfortable shoes so you can stand as much as possible at your booth. Rising out of a chair to greet visitors tends to scare them off, so being on your feet already when they approach is to your advantage. If you can't spend an entire day on your feet, a tall stool is better than a low chair.

    穿舒适的鞋子,这样你就可以尽可能地站在你的展位上。从椅子上站起来迎接客人往往会把他们吓跑,所以当他们走近时,你最好站起来。如果你不能一整天都站着,高凳子比低椅子好。

    14. Keep your trade show booth display uncluttered so customers can focus on what's important - your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess, when there are hundreds of other booths to visit.

    保持你的展台整齐有序,这样客户就可以把注意力集中在重要的东西上——你的产品。当走近你的展台时,任何人都应该能立即看出你的展台在推销什么。当有数百个其他摊位参观的情况下,没有人会花时间去研究和猜测。

    15. You can usually count on the safe arrival of everything you ship to a trade show. But shipping isn't always reliable - and what if part of your trade show booth display, your literature, or other components don't arrive in time? Well before the show, you should come up with a plan of action for this situation, so you'll have some recourse to salvage your presentation.

    通常情况下,你可以放心把你运往展会的所有东西都安全运抵。但是运输并不总是可靠的——如果你的展品、你的文献或其他部件没有及时到达怎么办?在展会开始之前,你应该为这种情况制定一个行动计划,这样你就可以挽救你的展示了。

    16. Before planning your trade show booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located in the building, what organizations will be in your neighboring booths, whether it's in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup.

    在规划你的展会摊位展示之前,请尽可能了解你所分配的空间。了解它的尺寸,它将位于大楼的什么位置,你的相邻摊位将会是什么样的组织,它是在一个人流多还是少的交通区域,你是否有照明和电力,以及任何其他会影响你的展览展示设置的东西。

    17. For displays to fit a really small budget, look for used pop up booth exhibits. You can get them for just 20 to 30 percent of the price of new units, and have a great portable booth!

    要想让展品符合非常小的预算,可以看看二手的弹出式展位展品。你可以用新产品价格的20%到30%买到它们,而且还有一个很棒的便携式摊位!

    我的体系化课程在歪猫平台上线,喜欢我内容的朋友可以联系一下歪猫工作人员。

    歪猫平台整理了一些外贸相关资料,分享给大家,并且举办了营销资料特训营,希望对大家有帮助。

    需要的朋友可以扫描下方宣传页二维码添加工作人员获取

    vx:waimaoXT4658




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    呵呵哒

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    收益满满!值得学习!




  • |作者|:|雷神|(V信:llm-Michael)

    |来源|:|歪猫|     

    结尾有彩蛋,大批资料和活动。联系歪猫工作人员,获取资料和活动信息。


    Try these trade show tips on nearly every aspect of exhibiting. Included are ideas and solutions for displays, booth design, budgeting for a show, choosing the right shows for you, standing out from the crowd, signs, banners, getting leads, literature, and more.

    尽量在展会的各个方面使用这些展会技巧。包括展示的想法和解决方案,展位设计,做展会预算,选择合适的展会,从人群中脱颖而出,标志,横幅,获得客户,文献,等等。

    1. Each year you exhibit in trade shows, you should feature new products for your repeat customers. If that's not possible for your product line, consider at least significantly updating some of your current products and showcasing them, along with some updated marketing materials. Brainstorm ways to creatively update your trade show booth display without spending a lot of money on the updates.

    每年在展会上,你都应该为你的老客户推出新产品。如果这对你的产品线来说是不可能的,那么至少要考虑对你目前的一些产品进行重大的更新,并展示它们,以及一些更新的营销材料。集思广益,在不花很多钱的情况下,创造性地更新你的展台展示。

    2.For your first trade show booth display, consider renting the smallest possible booth. You'll be learning a lot about what you do and don't want to do in future shows, so it's usually best to keep your expenses lower while you learn by trial and error.

    对于你的第一个展会展位,考虑租用尽可能小的展位。你可以从中学到很多关于你在以后的展会中应该做和不想做的事情,所以在你通过反复试验来学习的过程中,最好是降低你的开支。

    3. If you're planning to go to a trade show as an attendee, find out ahead of time what identification you need to bring with you to prove that you're in business. Many shows are closed to the general public, and without proper identification you might not be admitted to the exhibit hall.

    如果你打算以参会者的身份参加贸易展,请提前弄清楚你需要携带什么证件来以证明你在做生意。许多展览是不对公众开放的,如果没有应有的证件,你可能无法进入展览大厅。

    4. On your website's home page, list your upcoming trade show locations and dates, plus your booth number at each event. Then after each trade show, be diligent about removing the event from your website so it doesn't give the appearance that your site is never updated.

    在你的网站主页上,列出你即将举办的展会的地点和日期,以及你在每个展会的展位号。然后,在每一个展会之后,要从你的网站上删除活动,这样它就不会给人留下你的网站从未更新过的印象。

    5.Have a photo of your most recognizable product on your business card. You may also want to use the same photo in your trade show booth display. Trade show attendees collect dozens of business cards during the event, and when they get home it's hard for them to remember why they wanted your card, or what you sold. A photo on your card will remind them, and will often save your business card from the wastebasket!

    在你的名片上放一张你最知名产品的照片。你也可以在你的展会摊位上使用相同的照片。参加展会的人会在展会期间收集几十张名片,当他们回到家时,很难记住他们为什么要你的名片,或者你卖什么。你名片上的一张照片会提醒他们,而且常常会把你的名片从废纸篓里拯救出来!

    6.Consider teaming up with related but non-competing businesses to promote each other's products. For example, if you make bridal jewelry, you could team up with a florist, a dressmaker, and a catering business to recommend one another to your bridal customers. It's a great system for free advertising, and a recommendation from a trusted business serving the same niche carries more weight than a paid ad in the newspaper.

    考虑与自己相关但不具竞争力的企业合作,推广彼此的产品。例如,如果你制作新娘珠宝,你可以与花商、裁缝和餐饮公司合作,互相推荐给你的新娘客户。这是一个很棒的免费广告系统,来自同一利基市场的可信企业的推荐比报纸上的付费广告更有分量。

    7. Dress up just slightly more than you expect the trade show attendees to dress. You'll appear professional without seeming unapproachable or out of touch.

    打扮略高于你期望的展会参加者穿着。你会显得很专业,而不会让人觉得你难以接近或与人脱节。

    8. Visit a trade show as an attendee. Network with prospects without having your own booth. In some ways this is advantageous, as your time is more free and you can leave the exhibit hall with a potential customer to have a more private meeting.

    以与会者身份参观展会。在没有自己摊位的情况下与潜在客户建立联系。在某些方面,这是有利的,因为你的时间更自由,你可以离开展览大厅与潜在客户有一个更私人的会议。

    9. Mail promotional materials to past and potential customers before the show. Let them know the location of the event and your booth number so they can find you easily. In your promotional material, offer them a freebie or discount for stopping by your booth.

    在展会开始前,将宣传资料邮寄给老客户和潜在的客户。让他们知道展位的地点和你的展位号,这样他们就能很容易地找到你。在你的宣传材料中,在展位为他们提供一个免费的或折扣的东西。

    10. Investigate all trade show expenses and set a realistic budget for your travel, booth, and literature. Remember to include expenses of advertising, shipping your trade show booth display components, booth design, booth setup and take-down, and entertaining clients.

    调查所有的展会费用,为你的旅行、展位和文学作品制定一个现实的预算。记得包括广告费用,运输你的贸易展览摊位展示组件,摊位设计,摊位设置和拆卸,以及招待客户。

    11. Before reserving your trade show space or planning your exhibit, identify your customer and brainstorm some clear, quantifiable objectives. What are the customer's needs, desires, and hopes that you can fulfill? And how many leads or sales do you plan to make at the trade show? Now plan your show and your trade show booth display to help you meet your goals and fulfill your customer's needs.

    在预定展会空间或规划展览之前,先确定你的客户,然后制定一些清晰的、可量化的目标。你能满足客户的需求、愿望和希望是什么?你打算在展会上获取多少客户或业绩呢?现在计划你的展会和您的摊位展示,以帮助你实现您的目标,并满足客户的需求。

    12. Create an open trade show booth display. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind it, it's harder to draw customers in and involve them.

    创建一个开放的展会摊位展示。让它成为一个人们可以舒适地进入而不会感到不适的空间。如果你在摊位的前面放一张桌子,然后站在桌子后面,就很难吸引顾客并让他们参与进来。

    13. Wear comfortable shoes so you can stand as much as possible at your booth. Rising out of a chair to greet visitors tends to scare them off, so being on your feet already when they approach is to your advantage. If you can't spend an entire day on your feet, a tall stool is better than a low chair.

    穿舒适的鞋子,这样你就可以尽可能地站在你的展位上。从椅子上站起来迎接客人往往会把他们吓跑,所以当他们走近时,你最好站起来。如果你不能一整天都站着,高凳子比低椅子好。

    14. Keep your trade show booth display uncluttered so customers can focus on what's important - your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess, when there are hundreds of other booths to visit.

    保持你的展台整齐有序,这样客户就可以把注意力集中在重要的东西上——你的产品。当走近你的展台时,任何人都应该能立即看出你的展台在推销什么。当有数百个其他摊位参观的情况下,没有人会花时间去研究和猜测。

    15. You can usually count on the safe arrival of everything you ship to a trade show. But shipping isn't always reliable - and what if part of your trade show booth display, your literature, or other components don't arrive in time? Well before the show, you should come up with a plan of action for this situation, so you'll have some recourse to salvage your presentation.

    通常情况下,你可以放心把你运往展会的所有东西都安全运抵。但是运输并不总是可靠的——如果你的展品、你的文献或其他部件没有及时到达怎么办?在展会开始之前,你应该为这种情况制定一个行动计划,这样你就可以挽救你的展示了。

    16. Before planning your trade show booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located in the building, what organizations will be in your neighboring booths, whether it's in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup.

    在规划你的展会摊位展示之前,请尽可能了解你所分配的空间。了解它的尺寸,它将位于大楼的什么位置,你的相邻摊位将会是什么样的组织,它是在一个人流多还是少的交通区域,你是否有照明和电力,以及任何其他会影响你的展览展示设置的东西。

    17. For displays to fit a really small budget, look for used pop up booth exhibits. You can get them for just 20 to 30 percent of the price of new units, and have a great portable booth!

    要想让展品符合非常小的预算,可以看看二手的弹出式展位展品。你可以用新产品价格的20%到30%买到它们,而且还有一个很棒的便携式摊位!

    我的体系化课程在歪猫平台上线,喜欢我内容的朋友可以联系一下歪猫工作人员。

    歪猫平台整理了一些外贸相关资料,分享给大家,并且举办了营销资料特训营,希望对大家有帮助。

    需要的朋友可以扫描下方宣传页二维码添加工作人员获取

    vx:waimaoXT4658






  • 收益满满!值得学习!



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