你有怀疑广交会的价值吗？The Thought From Canton Fair
Since I have paid attention to and put into Canton Fair, It's not hard to find that the number of companies to attend is less and less and the familiar face has disappeared from Canton Fair gradually. It's well-known that Canton fair is a great event which numerous people would show solicitude for and show themselves via various methods. However, the data of Canton fair is more and more optimistic. And I believe some companies start to doubt the value of Canton fair.
Every year, large numbers of capital are invested to the fair, but the input and output is not equal, which will make many companies begin to feel powerless. And they wonder whether it's an integrant way to invest fair as well as seeking other ways.
Canton fair has a long history that someone succeeds while others ridicules the fall of it. But existing is plausible. When most of the companies and reign traders complain the distribution channel of Canton fair is out-fashioned, actually they should think deeply why they don't get so much but become more care about the loss and gain.
Companies must reckon themselves and explore their competitive potential continually
Every year, there is someone who says this year is the most difficult year in economy. But there are more new company springing up, swim against the current, keep Self reflection, explore their own strength and become the leaders in the peer.
When thinking of how to explore more and better distribution channel, companies should basically and continually improve the competitiveness of their products and strength among their peer. It's heard that many buyers claim that the products supplied by Chinese suppliers are not distinguished, which means the homogenization is pretty serious. People are inclined to motivate and produce the good and popular products. But because of current international economy trend of development and the demand of terminal users, Chinese suppliers need to make innovation from manufacturing to both intelligence creation and quality creation, and promote and explore their own competitiveness potential continually. If you cease to advance and not start to study the demand of terminal consumers in order to innovate your products, it's useless; even you find more distribution channels. It's impossible to persuade consumers without good products, no matter how excellent your advertisement.
So, when you display the out-fashioned goods on the shelf, please stop complaining that the number of visitor is little, the transaction amount keeps falling, and there are no substantial results. Companies should think a lot about the basic problems of products creation.
Do the foreign traders put their heart and soul into the exhibition?
Every time I go the exhibition, I would see lots of people sit cross – legged and leisurely at the stands, chat with colleagues happily and ask about the situation of near stands, even someone sit poker-faced. If I were a buyer, when the products are not so attractive enough, seeing the lazy exhibitors, I would be less willing to enter the booth, not to mention that the buyers are with big intention. If you don't introuduce products with great passion, buyers will split away. After the exhibition, many exhibitors would complain that the Canton fair is useless and the collective customer's resources are so few.
However, As for the foreign traders in exhibition, please face your own attitude appropriately, and don't think of having a good result for just sitting for the customers. Unfortunately, it's not so easy to run business.
In fact, Canton fair is a traditional and beneficial distribution channel. Business is like a casino that some lose while others win. If you really prepare well, the rate of success is high.
Therefore, when it comes to the insulting to Canton fair, I have following two advises:
Why attend the Canton fair?
Launch the new products, attain customers, increase exposure rate and understand and improve the relation with customers. Are the customers from Canton fair matched the future market development of your company?
Have you learnt the knowledge of exhibition?
Canton fair is a comprehensive fair such as the small household electrical appliances usually held in the first session. Do you pick the stands? What about the decoration and design? Are all the samples and brochures renewed?
The most informal exhibitor I have met is that his booth number is not match theadvertisement, or he just displays the products on the shelf optionally to show he has attended the fair.
As for the foreign trades, never think you know thoroughly about the Canton fair after attending so many fairs. If you don’t change your mind set, no one can save you.