本叔的商业英语2 - 包销的对应
本叔的商业英语2 - 包销的对应
May i ask your annual demand for each model if it is the exclusive model in your market? （一来就问人你付得起多少钱？叔叔我卖巧克力的我不敢。。。我丑我先睡去。。。）
Please let me explain the exclusivity in our company as following: （不错，用let me explain让人舒服。说exclusivity policy在这裡会比较好，就是算我们是一视同仁的。）
1) The tooling cost for each model is around xx,xxx USD.
2) The certificate cost for each model is around xx,xxx USD.
3) It will take at least 8 months to finish one new BPM model, the development cost is xx,xxx USD.
Totally, it will cost xx,xx USD for one model, please kindly understand that we need to keep the balance between invenstment and output (orders ).
Based on the very large cost on one NEW BPM model, Normally, we will not sign the exclusivity with customers,there are two solutions for the product conflict:
1) For the models you selected, please tell us the annual demand and we will check if it is possible to keep you as the only distributor （不是only distributor, 而是sole agency/ sole distributor) in your market.
2) If the annual demand is small, we will suggest to make the product colour different for avoiding the conflict. (我看到你在提供其他方案了，这点不错）
Sofar , the orders from BBB is more than yours, （哗，你是在说：AAA你算老几？）so it is very hard to make the decision, however, we respect our relationship, （啊，那真是皇恩已沐啊。。。）Any more suggestion, please feel free to tell us and let's discuss about it. （其实这句已经跟微信那个第一个微笑脸一样有呵呵感了。。）
First of all I would like to appreciate your intention to work exclusively with us. This mean to me our product can serve your market well and I assume that also mean you are happy with our relationship. Look back to our long successful history it make perfect sense we can work further and closer together.
Yet, being exclusive could be a direct financial hit to our business. Here I list out my concerns:
ROI: Considerable investment in our NPI process: Design, tooling, certification, timing.. etc. if you are interested I can send you a breakdown to give you a better idea.
Put yourself into my shoes I wish you could understand where I come from. I need to go volume in order to amortize my cost.
As a result, I would be more than happy to discuss with anyone about exclusivity with a contracted volume. This way I could focus on my manufacturing role while partnering with local market expert on sales.
Having said that, other factors like branding effort, channel coverage….etc could be of consideration.
I am open for discussion if the above sound reasonable to you. Meanwhile, I believe being exclusive is NOT the only way to be of best interest to us. There must be some more opportunity.
Thanks for the trust and the business. We will keep talking.
I need a rock bottom price (就是说，很rock的，很硬的最最低价）for 500 pairs of XXXXX samples so I can use them for a direct mail advertisement. I will mail only the R or the L with a coupon to order the other one and more.（这招挺不错，两只鞋只寄一只，试用了感觉良好再买另一只）If it works, I will continue the campaign across the US and order more of these samples.
They do not need any package - lose in one box is fine.They will need the new glue strips and the logo.I don't care about the color of XXX you use, as long as the only change in XXX used is the color.
Can you partner with us on this promotion and give us a sample price of $XX per pair and we will pay the shipping for the single box.（都要partner with us了要人家减价的时候总是那麽的亲切）
So in the future if we order samples, we can order a case of 500 each time at XX each and you can pick the XXX color. This promotion will ask the lady to take the XXXX challenge. Try it in one shoe...then we will give them a coupon to buy one at regular price and get the other sample L or R one free.
If it works we can pick up many clients and reorder more regular packages with you, but I need a partner to help0 me lower the price for promtiion. In US a mail promotion is usually 2% return, so we would take a chance to lose money on the first one. （客户其实挺合理的了。开口闭口partner，他们脸皮厚得敢叫你免费送他一批样版一起把市场做大什麽的）
If this is agreeable, I'm ready to pay the invoice.
It is a really good news you want to expanding your market. as your know we alway support with your team. （有礼，四平八稳，没感情，没深交，典型中式英文。人家都把整盘大计告诉你了你咋还不夸夸客户脑洞真大真聪明你咋不上天呢？）
But for this time base on two point we cannot do this way:
1.MOQ issue,even no color limited ,but every color we have MOQ when we purchase raw materials.
(这句Grammatical，可改：MOQ issue: when we purchased we have MOQ limitation by color.)
we have no raw materials in stock.
2.Price issue,upon 500pairs USDXXX it hard for us keep profit balance. （也是了，不过直言是因为自己赚不够真的好吗？看你跟客户关系了，也不一定是坏事。）
But we have solution,we still have your color materials in our factory,we can produce 500 pairs use your materials.
Price we can make an discount for XX% without package.
If you have any comment pls let me know.
Look like you have an innovative marketing campaign. I am interested to know how you come up with this idea? As you supplier we certainly would work out a solid plan together.
Looking into the details I am afraid there are 2 points that we might need to come over.
1.MOQ: When we purchase from the factory their request a order with MOQ by color. Put it simple, one color, one MOQ.
2.Target price: That gonna be a very challenging target price to hit. Are you open for ideas about cutting the cost? Like, changing certain part of the products…etc?
Good news is that we have some of your existing colors in stock and we could be flexible for those.
If you would like to go without packaging I am able to offer you further XX % discount.
YES we are ready to receive your order. Let’s keep the ball rolling.