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    外贸连先生

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    世界杯到来之际,阿连我也会根据世界杯推出专题报导。会有一些外贸资讯,外贸常识或者理论,欢迎跟帖查看。明天开始会持续更新的,敬请期待。澳大利亚人平均拥有国土面积是世界最广阔的国家之一,有多样的自然景观,包括热带雨林、别称为“红色中心”的沙漠等等,澳大利亚和美国是并列拥有世界自然遗产最多的国家。经济成就亦属世界高度发达国家。澳大利亚是全球第12大经济体,人均国民生产总值排名世界第5,并被瑞士信贷集团列为世界财富中值最高的国家。澳大利亚的军事支出排名世界第13。澳大利亚的进出口贸易也是相当发达,涉及很多的外贸领域,阿连小编经常接触澳大利亚客户,对此有很深刻的了解。


    澳洲是典型的地广人稀型国家, 而且远离其他大陆, 本土未曾遭遇过外族侵略, 忧患较少, 加上资源丰富, 养成澳洲人比较悠闲的生活习惯,澳洲是典型的5天工作制度, 工作时间绝对是8小时, 8小时以外的时间绝对是他们自己的。所以跟澳洲人做生意, 最好别在8小时之外的时间去骚扰他们, 除非是非常急的事。澳洲是一个成熟的市场, 虽然不及北欧,北美那么富足,但是这个国家消费能力还是很强的。澳大利亚、新西兰都是物产丰富, 地广人稀的典型, 他们的工业基础相对比较差。


    攻略一:巧进澳大利亚市场。


    进入澳市场的最有效途径是参加当地的贸易展览会。由于地域、市场以及人口数量有限,澳大利亚的展览会在展览规模、参展商数量以及观众人数上都不算很大。但展览主办方经验丰富、专业素质较高,展会定位准确,所举办的贸易与商品展览会提供展示产品、发布信息、了解行情的平台。参加这些活动有利于企业寻找合作伙伴,拓展更多的销售渠道。另外,澳商在最终签约前,大都会要求参观供应商的产品生产情况:参观工厂、观看加工过程、质量管理方式以及公司的整体状况。同时,澳商向新的供应商开始订货时量可能不大,通常先试两三笔订单,以确定供应商的供货能力和产品情况。在确定供应商的水平以及供货顺利后,订货量就会达到合理水平,同时订货程序也可能简化。


    攻略二:凭借价格出奇制胜。


    澳大利亚的市场主要集中在几个大城市,竞争相当激烈,因此,澳进口商对价格相当敏感。一般而言,外国公司要与其他外国公司竞争,报价要比竞争对手优惠5%以上,澳商才有可能考虑更换供应商。另外,澳大利亚商界不习惯“漫天要价、就地还价”,澳商对外报价,一般就是实际价格或接近实际价格,浮动余地不大。因此,对澳商的报价也不宜过分讨价还价。中国贸促会驻澳代表处曾协助国内公司寻找澳铜材供应商,找到的澳商却不愿意报价,说没有精力应付中国公司的讨价还价,并提出由中国公司递盘,如果中国公司出价合理,便乐意签约,但不会花精力去“磨”价格。


    攻略三:诚实守信,重视质量。


    澳商基本仍遵循英国的经商传统,守法、重信用、求稳定。澳商人不会因为“面子”、“朋友关系”而容忍不守信用甚至欺骗行为。而且澳市场狭小,违约的事情很容易被查出,最终导致供应商可能丧失所有客户关系。早些年,中国一家彩电生产厂家曾进入澳市场,但当时产品质量还未达到高水准。澳消费者在使用产品中发现问题、由于中国厂家不够重视,想推诿了事,结果澳零售商联合起来抵制此家彩电,造成澳进口商不敢再进口这家厂商的彩电。城门失火殃及池鱼,中国彩电一度退出澳市场。因此,在与澳商合作过程中,切记诚实守信,重视质量。




    The average land area of Australians is one of the most extensive countries in the world. It has a variety of natural landscapes, including tropical rain forests, the desert known as the "red center" and so on. Both Australia and the United States own the most world natural heritage and the economic success is also the world's highly developed. Australia is the world's 12th largest economy with per capita GDP ranking fifth in the world and it is listed as the world’s highest credit country by the Credit Suisse Group. Australia's military expenditure ranks the 13th in the world and its import and export trade is quite developed which involves many foreign trade field. I often contact the Australian customers, so I have a deep understanding for this.


    Australia is a typical sparsely populated country and it is far away from other continents. It is never invaded by other countries, so it has less worry and added with the rich resources, the Australian people live leisurely. Australia work 5 days per week and 8 hours per day. All the time beside these 8 hours totally belong to people themselves. So if you do business with the Australian, you’d better not to disturb them outside these 8 hours unless it is very urgent. Australia is a mature market, though not as rich as Northern Europe and North America, its spending power is very strong. Australia and New Zealand are the typical rich with sparsely populated countries, but their industrial base is relatively poor.


    Strategy 1: enter the Australian market cleverly.


    The most effective way to enter the Australian market is to participate in local trade fairs. Due to the limited geography, market and population, the Australian exhibition is large in exhibition scale, the number of exhibitors and visitors. But the exhibition organizers are experienced with professional quality and can accurate position the exhibition, so the exhibition can provide the platform to show the products, release the information and understand the industry. Participate in these activities will help enterprises find the partners and expand more sales channels. In addition, before the Australian suppliers final signing, most of them will require to visit the factory, seeing the production process, quality management methods and the overall situation of the company. At the same time, the Australian buyers may not place a big order to the suppliers at the beginning, usually have 2-3 trial orders to confirm the supplier’s  supply capacity and product conditions. After confirm the supplier’s level and the order goes well, the order quantity will reach the reasonable level and the order process will be simplified.


    Strategy 2: Win with the price.


    Australia's market mainly concentrates in a few large cities and the competition is fierce, therefore, the Australian importers are very sensitive to the price. Generally, to compete with other foreign companies, the foreign companies have to offer a better price than the competitors at least 5%, then the Australian buyers may consider change the supplier. In addition,the Australian buyers don’t used to bargain. So if you quote to them, you should quote the actual price or near the actual price. So for the Australian suppliers’ offer, you should not bargain too much. China C#C#P#I#T Representative Office in Australia had helped the domestic companies looking for copper suppliers but the Australian suppliers don’t want to quote, saying that they don’t have energy to bargain with the Chinese companies and then asked the China companies to tell the target price. If the price is reasonable, they will sign, or they won’t spend time to bargain.


    Strategy 3: honesty and trustworthiness, pay attention to quality.


    The Australian businessmen follow the British traditional way,honesty and trustworthiness and stability. They can not bear the bad faith or fraud because of the face problem or friendship. And as Australian market is small, so the illegal things can be detected easily and eventually it will lead to the lose of all customers. So earlier these years, Chinese color TV manufacturer had entered the Australian market, but the product was not yet reached a high level quality. Australian consumers found problems in using the product, and the Chinese manufacture paid insufficient attention to it, so the Australian retailers united to resist the color television, causing the Australian importers no longer import the TV from this supplier. Chinese color TV was to exit the Australian market. Therefore, in the process of cooperation with the Australian supplier, we should remember to be honest and pay highly attention to quality.

  • 1 楼#

    菁菁嘉木

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    多谢分享哦~~

  • 2 楼#
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    外贸连先生

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    菁菁嘉木:多谢分享哦~~回到原帖
    哈哈,谢谢宅女的欣赏

  • 3 楼#
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    外贸连先生

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    酒吧看世界杯,爽啊!来个32个国家的国酒盛宴,会不会更爽?来几杯本土的,为胜利的球队呐喊吧!

    It is amazing to watch the World Cup in the bar. Will it be more amazing to see the wine feast of 32 countries? Let's drink a glass of local wine and cheer for the winner!



    伊朗Iran——Doogh


    原帖链接直接观看。【世界国酒】看世界杯,怎‘国酒’少得?Ntional alcohols

  • 4 楼#

    Fighting_MIAD

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    always good sharing

  • 5 楼#

    cn1501371921

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    有所收获,TKS FOR SHARING!

  • 封禁
    6 楼#

    俄巴西清关是优势-清风

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    用户被禁言,该主题自动屏蔽!

  • 7 楼#

    Mannie

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    之前我寄过一样品去澳大利亚,是电子产品来的。结果客户给产品做了一个很详细的检查,然后说我们的产品很多东西都不达到标准,因为我们的产品市场定位不是很适合高端一点的市场,所以质量上要达到澳大利亚那些标准还是有点难度。但是他也没有很强烈的要求我们给他一个合理的解析,客户也不是说让我们降底价格,那么我应该如何跟进这个客户啊,楼主能否给点意见

  • 8 楼#

    wendy long

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    不错,学习一下

  • 9 楼#

    cn1500140346

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    学习了,不错

  • 10 楼#

    cn1000611644

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  • 11 楼#

    林林总总

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    不错,好料。分享了,谢谢楼主

  • 12 楼#

    cn1500662232

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    Good。

  • 13 楼#

    cn1500662232

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    我也学习一下。。。

  • 14 楼#
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    外贸连先生

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    cn1000576077:always good sharing回到原帖
    谢谢亲的赞扬,如果想要看更多的优秀文章分享可以关注下   外贸连    这个微信公众账号哦,微信号:LWG-8888。

  • 15 楼#
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    外贸连先生

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    cn1501371921:有所收获,TKS FOR SHARING!回到原帖
    谢谢亲的赞扬,如果想要看更多的优秀文章分享可以关注下   外贸连    这个微信公众账号哦,微信号:LWG-8888。

  • 16 楼#
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    外贸连先生

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  • 17 楼#
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    外贸连先生

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    cn1001816655:之前我寄过一样品去澳大利亚,是电子产品来的。结果客户给产品做了一个很详细的检查,然后说我们的产品很多东西都不达到标准,因为我们的产品市场定位不是很适合高端一点的市场,所以质量上要达到澳大利亚那些标准还是有点难度。但是他也没有很强烈的要求我们...回到原帖
    那你就跟他说明说产品的定位,然后你们产品主要销售的人群,就是指终端人群。如果澳大利亚你们曾经有合作过的公司也可以跟客户说说,然后说明他们也买了你们的产品,最后能告诉客户如何在澳大利亚销售。如果客户觉得可以,应该就会跟你们继续沟通。最好打个电话给客户吧。如果客户目标市场是高端人群,那么就没办法咯。

  • 18 楼#
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    外贸连先生

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    cn1001493177:不错,学习一下回到原帖
    谢谢亲的赞扬,如果想要看更多的优秀文章分享可以关注下   外贸连    这个微信公众账号哦,微信号:LWG-8888。

  • 19 楼#
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    外贸连先生

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    cn1500140346:学习了,不错回到原帖
    谢谢亲的赞扬,如果想要看更多的优秀文章分享可以关注下   外贸连    这个微信公众账号哦,微信号:LWG-8888。



  • 世界杯到来之际,阿连我也会根据世界杯推出专题报导。会有一些外贸资讯,外贸常识或者理论,欢迎跟帖查看。明天开始会持续更新的,敬请期待。澳大利亚人平均拥有国土面积是世界最广阔的国家之一,有多样的自然景观,包括热带雨林、别称为“红色中心”的沙漠等等,澳大利亚和美国是并列拥有世界自然遗产最多的国家。经济成就亦属世界高度发达国家。澳大利亚是全球第12大经济体,人均国民生产总值排名世界第5,并被瑞士信贷集团列为世界财富中值最高的国家。澳大利亚的军事支出排名世界第13。澳大利亚的进出口贸易也是相当发达,涉及很多的外贸领域,阿连小编经常接触澳大利亚客户,对此有很深刻的了解。


    澳洲是典型的地广人稀型国家, 而且远离其他大陆, 本土未曾遭遇过外族侵略, 忧患较少, 加上资源丰富, 养成澳洲人比较悠闲的生活习惯,澳洲是典型的5天工作制度, 工作时间绝对是8小时, 8小时以外的时间绝对是他们自己的。所以跟澳洲人做生意, 最好别在8小时之外的时间去骚扰他们, 除非是非常急的事。澳洲是一个成熟的市场, 虽然不及北欧,北美那么富足,但是这个国家消费能力还是很强的。澳大利亚、新西兰都是物产丰富, 地广人稀的典型, 他们的工业基础相对比较差。


    攻略一:巧进澳大利亚市场。


    进入澳市场的最有效途径是参加当地的贸易展览会。由于地域、市场以及人口数量有限,澳大利亚的展览会在展览规模、参展商数量以及观众人数上都不算很大。但展览主办方经验丰富、专业素质较高,展会定位准确,所举办的贸易与商品展览会提供展示产品、发布信息、了解行情的平台。参加这些活动有利于企业寻找合作伙伴,拓展更多的销售渠道。另外,澳商在最终签约前,大都会要求参观供应商的产品生产情况:参观工厂、观看加工过程、质量管理方式以及公司的整体状况。同时,澳商向新的供应商开始订货时量可能不大,通常先试两三笔订单,以确定供应商的供货能力和产品情况。在确定供应商的水平以及供货顺利后,订货量就会达到合理水平,同时订货程序也可能简化。


    攻略二:凭借价格出奇制胜。


    澳大利亚的市场主要集中在几个大城市,竞争相当激烈,因此,澳进口商对价格相当敏感。一般而言,外国公司要与其他外国公司竞争,报价要比竞争对手优惠5%以上,澳商才有可能考虑更换供应商。另外,澳大利亚商界不习惯“漫天要价、就地还价”,澳商对外报价,一般就是实际价格或接近实际价格,浮动余地不大。因此,对澳商的报价也不宜过分讨价还价。中国贸促会驻澳代表处曾协助国内公司寻找澳铜材供应商,找到的澳商却不愿意报价,说没有精力应付中国公司的讨价还价,并提出由中国公司递盘,如果中国公司出价合理,便乐意签约,但不会花精力去“磨”价格。


    攻略三:诚实守信,重视质量。


    澳商基本仍遵循英国的经商传统,守法、重信用、求稳定。澳商人不会因为“面子”、“朋友关系”而容忍不守信用甚至欺骗行为。而且澳市场狭小,违约的事情很容易被查出,最终导致供应商可能丧失所有客户关系。早些年,中国一家彩电生产厂家曾进入澳市场,但当时产品质量还未达到高水准。澳消费者在使用产品中发现问题、由于中国厂家不够重视,想推诿了事,结果澳零售商联合起来抵制此家彩电,造成澳进口商不敢再进口这家厂商的彩电。城门失火殃及池鱼,中国彩电一度退出澳市场。因此,在与澳商合作过程中,切记诚实守信,重视质量。




    The average land area of Australians is one of the most extensive countries in the world. It has a variety of natural landscapes, including tropical rain forests, the desert known as the "red center" and so on. Both Australia and the United States own the most world natural heritage and the economic success is also the world's highly developed. Australia is the world's 12th largest economy with per capita GDP ranking fifth in the world and it is listed as the world’s highest credit country by the Credit Suisse Group. Australia's military expenditure ranks the 13th in the world and its import and export trade is quite developed which involves many foreign trade field. I often contact the Australian customers, so I have a deep understanding for this.


    Australia is a typical sparsely populated country and it is far away from other continents. It is never invaded by other countries, so it has less worry and added with the rich resources, the Australian people live leisurely. Australia work 5 days per week and 8 hours per day. All the time beside these 8 hours totally belong to people themselves. So if you do business with the Australian, you’d better not to disturb them outside these 8 hours unless it is very urgent. Australia is a mature market, though not as rich as Northern Europe and North America, its spending power is very strong. Australia and New Zealand are the typical rich with sparsely populated countries, but their industrial base is relatively poor.


    Strategy 1: enter the Australian market cleverly.


    The most effective way to enter the Australian market is to participate in local trade fairs. Due to the limited geography, market and population, the Australian exhibition is large in exhibition scale, the number of exhibitors and visitors. But the exhibition organizers are experienced with professional quality and can accurate position the exhibition, so the exhibition can provide the platform to show the products, release the information and understand the industry. Participate in these activities will help enterprises find the partners and expand more sales channels. In addition, before the Australian suppliers final signing, most of them will require to visit the factory, seeing the production process, quality management methods and the overall situation of the company. At the same time, the Australian buyers may not place a big order to the suppliers at the beginning, usually have 2-3 trial orders to confirm the supplier’s  supply capacity and product conditions. After confirm the supplier’s level and the order goes well, the order quantity will reach the reasonable level and the order process will be simplified.


    Strategy 2: Win with the price.


    Australia's market mainly concentrates in a few large cities and the competition is fierce, therefore, the Australian importers are very sensitive to the price. Generally, to compete with other foreign companies, the foreign companies have to offer a better price than the competitors at least 5%, then the Australian buyers may consider change the supplier. In addition,the Australian buyers don’t used to bargain. So if you quote to them, you should quote the actual price or near the actual price. So for the Australian suppliers’ offer, you should not bargain too much. China C#C#P#I#T Representative Office in Australia had helped the domestic companies looking for copper suppliers but the Australian suppliers don’t want to quote, saying that they don’t have energy to bargain with the Chinese companies and then asked the China companies to tell the target price. If the price is reasonable, they will sign, or they won’t spend time to bargain.


    Strategy 3: honesty and trustworthiness, pay attention to quality.


    The Australian businessmen follow the British traditional way,honesty and trustworthiness and stability. They can not bear the bad faith or fraud because of the face problem or friendship. And as Australian market is small, so the illegal things can be detected easily and eventually it will lead to the lose of all customers. So earlier these years, Chinese color TV manufacturer had entered the Australian market, but the product was not yet reached a high level quality. Australian consumers found problems in using the product, and the Chinese manufacture paid insufficient attention to it, so the Australian retailers united to resist the color television, causing the Australian importers no longer import the TV from this supplier. Chinese color TV was to exit the Australian market. Therefore, in the process of cooperation with the Australian supplier, we should remember to be honest and pay highly attention to quality.



  • 多谢分享哦~~



  • 菁菁嘉木:多谢分享哦~~回到原帖
    哈哈,谢谢宅女的欣赏



  • 酒吧看世界杯,爽啊!来个32个国家的国酒盛宴,会不会更爽?来几杯本土的,为胜利的球队呐喊吧!

    It is amazing to watch the World Cup in the bar. Will it be more amazing to see the wine feast of 32 countries? Let's drink a glass of local wine and cheer for the winner!



    伊朗Iran——Doogh


    原帖链接直接观看。【世界国酒】看世界杯,怎‘国酒’少得?Ntional alcohols



  • always good sharing



  • 有所收获,TKS FOR SHARING!


  • 封禁

    用户被禁言,该主题自动屏蔽!



  • 之前我寄过一样品去澳大利亚,是电子产品来的。结果客户给产品做了一个很详细的检查,然后说我们的产品很多东西都不达到标准,因为我们的产品市场定位不是很适合高端一点的市场,所以质量上要达到澳大利亚那些标准还是有点难度。但是他也没有很强烈的要求我们给他一个合理的解析,客户也不是说让我们降底价格,那么我应该如何跟进这个客户啊,楼主能否给点意见



  • 不错,学习一下



  • 学习了,不错






  • 不错,好料。分享了,谢谢楼主



  • Good。



  • 我也学习一下。。。



  • cn1000576077:always good sharing回到原帖
    谢谢亲的赞扬,如果想要看更多的优秀文章分享可以关注下   外贸连    这个微信公众账号哦,微信号:LWG-8888。



  • cn1501371921:有所收获,TKS FOR SHARING!回到原帖
    谢谢亲的赞扬,如果想要看更多的优秀文章分享可以关注下   外贸连    这个微信公众账号哦,微信号:LWG-8888。






  • cn1001816655:之前我寄过一样品去澳大利亚,是电子产品来的。结果客户给产品做了一个很详细的检查,然后说我们的产品很多东西都不达到标准,因为我们的产品市场定位不是很适合高端一点的市场,所以质量上要达到澳大利亚那些标准还是有点难度。但是他也没有很强烈的要求我们...回到原帖
    那你就跟他说明说产品的定位,然后你们产品主要销售的人群,就是指终端人群。如果澳大利亚你们曾经有合作过的公司也可以跟客户说说,然后说明他们也买了你们的产品,最后能告诉客户如何在澳大利亚销售。如果客户觉得可以,应该就会跟你们继续沟通。最好打个电话给客户吧。如果客户目标市场是高端人群,那么就没办法咯。



  • cn1001493177:不错,学习一下回到原帖
    谢谢亲的赞扬,如果想要看更多的优秀文章分享可以关注下   外贸连    这个微信公众账号哦,微信号:LWG-8888。



  • cn1500140346:学习了,不错回到原帖
    谢谢亲的赞扬,如果想要看更多的优秀文章分享可以关注下   外贸连    这个微信公众账号哦,微信号:LWG-8888。


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