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  • 0 楼#

    外贸基友团

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    一如我所料,BE這種術的東西大家都挺感興趣的。上一篇的是花了十五分鐘就改完,這一篇比較久,有一小時。不是因為英文,而是因為包銷在思维上的應對。現在我先看看同學的原文:


    背景:
    1.一款产品开发出来,花费了差不多50万人民币,一年只开发1-2款。
    2.一个业务员将这款产品推荐给合作多年的马来西亚的老客户(这个老客户也是这个业务员当年辛辛苦苦从竞争对手那里抢夺回来的,一年数量1000;
    后来客户在市场上发现另外一个人(这个是后面开发的新客户)也在卖这个产品,一年数量1500。
    3.跟进这个老客户的业务员更换成另外一个业务员,老客户要谈包销,新业务回复如下:

    Dear AAA,
     
    May i ask your annual demand for each model if it is the exclusive model in your market? (一來就問人你付得起多少錢?叔叔我賣巧克力的我不敢。。。我醜我先睡去。。。)
     
    Please let me explain the exclusivity in our company as following:  (不錯,用let me explain讓人舒服。說exclusivity policy在這裡會比較好,就是算我們是一視同仁的。)
    1) The tooling cost for each model is around xx,xxx USD.
    2) The certificate cost for each model is around xx,xxx USD.
    3) It will take at least 8 months to finish one new BPM model, the development cost is xx,xxx USD.
     
    Totally, it will cost xx,xx USD for one model, please kindly understand that we need to keep the balance between invenstment and output (orders ).
     
    Based on the very large cost on one NEW BPM model, Normally, we will not sign the exclusivity with customers,there are two solutions for the product conflict:
    1) For the models you selected, please tell us the annual demand and we will check if it is possible to keep you as the only distributor (不是only distributor, 而是sole agency/ sole distributor) in your market.
    2) If the annual demand is small, we will suggest to make the product colour different for avoiding the conflict. (我看到你在提供其他方案了,這點不錯)
     
    Sofar , the orders from BBB is more than yours, (嘩,你是在說:AAA你算老幾?)so it is very hard to make the decision, however, we respect our relationship, (啊,那真是皇恩已沐啊。。。)Any more suggestion, please feel free to tell us and let's discuss about it. (其實這句已經跟微信那個第一個微笑臉一樣有呵呵感了。。)
     
    Best regards,
    XXX

    其實整體來說這篇寫得還可以的。我一直強調,BE(business english)不是要多華麗的英文,而是在於溝通。思維在語言之上。這一篇算是達到這一目的了,只是語氣太強硬。想必你對多年的朋友也不會如此吧?所以,英語表達就把你害了。
    我聽過不少老外對中國商人的感覺是唯利是圖。講真,這是廢話中的廢話,難道要跟你說好做彼此的天使嗎。。但他們這樣說,我看很多時候問題還是出在表達。這一篇就大概有這點意味了。一個辛苦爭取來了然後合作多年的伙伴受到冷待的故事。我當然知道你們不是這個意思了。我們不如看看怎樣改會比較好。

    以下是BEN叔叔的回應:




    Hi AAA,

    First of all I would like to appreciate your intention to work exclusively with us.  This mean to me our product can serve your market well and I assume that also mean you are happy with our relationship.  Look back to our long successful history it make perfect sense we can work further and closer together.  

    Yet, being exclusive could be a direct financial hit to our business.  Here I list out my concerns:

    1. ROI:  Considerable investment in our NPI process:  Design, tooling, certification, timing.. etc. if you are interested I can send you a breakdown to give you a better idea.

    2. Put yourself into my shoes I wish you could understand where I come from.  I need to go volume in order to amortize my cost.  

    3. As a result, I would be more than happy to discuss with anyone about exclusivity with a contracted volume.  This way I could focus on my manufacturing role while partnering with local market expert on sales.  

    4. Having said that, other factors like branding effort, channel coverage….etc could be of consideration.  


    I am open for discussion if the above sound reasonable to you.  Meanwhile, I believe being exclusive is NOT the only way to be of best interest to us.  There must be some more opportunity.

    Thanks for the trust and the business.  We will keep talking.

    Regards,
    Ben

    如果你看了觉得好,也有现实案例,可发给本叔看看哦,详细见沙发:)

    打賞不如轉發。我要做網紅!!

  • 1 楼#

    Mabel-Essen

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    沙发吗~括号里的吐槽好欢乐哈哈哈

  • 2 楼#

    cn1516708874cnnp

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    用户被禁言,该主题自动屏蔽!

  • 3 楼#

    xinmei PVC floor mats Linyi city

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  • 4 楼#

    cgs_hongxuan_gm

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    头像G的意思是?哈哈

  • 5 楼#

    cn220066156

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    第一封信是乡村非主流,第二封秒变高富帅,迈向人生巅峰了

  • 6 楼#

    vieson

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  • 7 楼#

    cn1516785018rezu

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    看来英语水平还得提升啊

  • 8 楼#

    cn1510229041

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    thanks for your sharing , good points..........

  • 9 楼#

    名人堂de小二

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    本叔说,征集20个案例,会帮忙优化看看哦, 可以把案例,你的回复,隐去关键信息,发给他2317456826@qq.com

  • 10 楼#

    cn1516726381kqpm

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    亲切友好+高bigger地回复客户做代理要求,赞一个!

  • 11 楼#

    外贸白小小

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    全是套路啊

  • 12 楼#

    请叫我Jeremy

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    cn1512013430:本叔说,征集20个案例,会帮忙优化看看哦, 可以把案例,你的回复,隐去关键信息,发给他2317456826@qq.com回到原帖
    已发求救优化的邮件给本叔了,好激动。

  • 13 楼#

    cn1513272719

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    火前留名goodgoodgood

  • 14 楼#

    cnmetalsj

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    看了楼主的回复后感觉对自己的英语没那么自信了,楼主写的太好了

  • 15 楼#

    cn1510318814

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    我的英语太差了,有点看不懂

  • 16 楼#

    外贸基友团

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    cgs_hongxuan_gm:头像G的意思是?哈哈回到原帖
    是【外贸G友团】,所以是G

  • 17 楼#

    cn1020411343

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    以前看过,不管客户邮件如何,都要表达出我们的情感



  • 一如我所料,BE這種術的東西大家都挺感興趣的。上一篇的是花了十五分鐘就改完,這一篇比較久,有一小時。不是因為英文,而是因為包銷在思维上的應對。現在我先看看同學的原文:


    背景:
    1.一款产品开发出来,花费了差不多50万人民币,一年只开发1-2款。
    2.一个业务员将这款产品推荐给合作多年的马来西亚的老客户(这个老客户也是这个业务员当年辛辛苦苦从竞争对手那里抢夺回来的,一年数量1000;
    后来客户在市场上发现另外一个人(这个是后面开发的新客户)也在卖这个产品,一年数量1500。
    3.跟进这个老客户的业务员更换成另外一个业务员,老客户要谈包销,新业务回复如下:

    Dear AAA,
     
    May i ask your annual demand for each model if it is the exclusive model in your market? (一來就問人你付得起多少錢?叔叔我賣巧克力的我不敢。。。我醜我先睡去。。。)
     
    Please let me explain the exclusivity in our company as following:  (不錯,用let me explain讓人舒服。說exclusivity policy在這裡會比較好,就是算我們是一視同仁的。)
    1) The tooling cost for each model is around xx,xxx USD.
    2) The certificate cost for each model is around xx,xxx USD.
    3) It will take at least 8 months to finish one new BPM model, the development cost is xx,xxx USD.
     
    Totally, it will cost xx,xx USD for one model, please kindly understand that we need to keep the balance between invenstment and output (orders ).
     
    Based on the very large cost on one NEW BPM model, Normally, we will not sign the exclusivity with customers,there are two solutions for the product conflict:
    1) For the models you selected, please tell us the annual demand and we will check if it is possible to keep you as the only distributor (不是only distributor, 而是sole agency/ sole distributor) in your market.
    2) If the annual demand is small, we will suggest to make the product colour different for avoiding the conflict. (我看到你在提供其他方案了,這點不錯)
     
    Sofar , the orders from BBB is more than yours, (嘩,你是在說:AAA你算老幾?)so it is very hard to make the decision, however, we respect our relationship, (啊,那真是皇恩已沐啊。。。)Any more suggestion, please feel free to tell us and let's discuss about it. (其實這句已經跟微信那個第一個微笑臉一樣有呵呵感了。。)
     
    Best regards,
    XXX

    其實整體來說這篇寫得還可以的。我一直強調,BE(business english)不是要多華麗的英文,而是在於溝通。思維在語言之上。這一篇算是達到這一目的了,只是語氣太強硬。想必你對多年的朋友也不會如此吧?所以,英語表達就把你害了。
    我聽過不少老外對中國商人的感覺是唯利是圖。講真,這是廢話中的廢話,難道要跟你說好做彼此的天使嗎。。但他們這樣說,我看很多時候問題還是出在表達。這一篇就大概有這點意味了。一個辛苦爭取來了然後合作多年的伙伴受到冷待的故事。我當然知道你們不是這個意思了。我們不如看看怎樣改會比較好。

    以下是BEN叔叔的回應:




    Hi AAA,

    First of all I would like to appreciate your intention to work exclusively with us.  This mean to me our product can serve your market well and I assume that also mean you are happy with our relationship.  Look back to our long successful history it make perfect sense we can work further and closer together.  

    Yet, being exclusive could be a direct financial hit to our business.  Here I list out my concerns:

    1. ROI:  Considerable investment in our NPI process:  Design, tooling, certification, timing.. etc. if you are interested I can send you a breakdown to give you a better idea.

    2. Put yourself into my shoes I wish you could understand where I come from.  I need to go volume in order to amortize my cost.  

    3. As a result, I would be more than happy to discuss with anyone about exclusivity with a contracted volume.  This way I could focus on my manufacturing role while partnering with local market expert on sales.  

    4. Having said that, other factors like branding effort, channel coverage….etc could be of consideration.  


    I am open for discussion if the above sound reasonable to you.  Meanwhile, I believe being exclusive is NOT the only way to be of best interest to us.  There must be some more opportunity.

    Thanks for the trust and the business.  We will keep talking.

    Regards,
    Ben

    如果你看了觉得好,也有现实案例,可发给本叔看看哦,详细见沙发:)

    打賞不如轉發。我要做網紅!!



  • 沙发吗~括号里的吐槽好欢乐哈哈哈



  • 用户被禁言,该主题自动屏蔽!






  • 头像G的意思是?哈哈



  • 第一封信是乡村非主流,第二封秒变高富帅,迈向人生巅峰了






  • 看来英语水平还得提升啊



  • thanks for your sharing , good points..........



  • 本叔说,征集20个案例,会帮忙优化看看哦, 可以把案例,你的回复,隐去关键信息,发给他2317456826@qq.com



  • 亲切友好+高bigger地回复客户做代理要求,赞一个!



  • 全是套路啊



  • cn1512013430:本叔说,征集20个案例,会帮忙优化看看哦, 可以把案例,你的回复,隐去关键信息,发给他2317456826@qq.com回到原帖
    已发求救优化的邮件给本叔了,好激动。



  • 火前留名goodgoodgood



  • 看了楼主的回复后感觉对自己的英语没那么自信了,楼主写的太好了



  • 我的英语太差了,有点看不懂



  • cgs_hongxuan_gm:头像G的意思是?哈哈回到原帖
    是【外贸G友团】,所以是G



  • 以前看过,不管客户邮件如何,都要表达出我们的情感


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