On our way to the exhibition, not only can we meet various customers from home and abroad to expend the market, but also we can meet some incidents on the way, which are too quick and unpredictable to follow, showing us another“cultural alternative”, that is the endless passion from the Indian businessmen to make a bargain!
Generally speaking, there are many exhibitors to post a brand to sell out their samples to reduce their packing burdens at the last day of the fair. Many people know this "skill" and come to the fair for some cheap product, which will cause a little crowded flow. These onlookers vary from the local citizens to the foreign visitors and they have a common aim that is to look for a bargain. Among them, the most striking impressed is the Indian businessmen that we know well.
Crazy bargain: it is impossible for you to refuse to sell your samples to me! NO WAY!
There is no doubt to the bargain ability of Indian customers, I believe that we all experience that before. But they exactly show their extraordinary ability of bargain. After experiencing a hand-to-mouth buying, I absolutely believe that every Indian is born with the bargain ability. No matter what the price is, they will cut half of the initial price, which stands for the passion of commitment to reach a goal. When exhibitor firmly refuse to accept the discount and the customers show little interest in products, they maybe turn away; but if they have a strong interest in your products, they will entangle you all the time to make a discount. And when you give in to them and give a reasonable price for them, they will still keep bargaining with you, which make all of us considering ourselves inferior to them. Finally, they will get the products in a price that is lower than the reasonable price but a little higher than the initial discount they give.
I have witnessed the most“dangerous”thing. Once we attended the HK fair, when we planned to choose two samples to sell out initially, there were two or three Indian customers going up to enquiry but they soon turned away. While out of my expectation, nearly 2 o’clock, there were more and more Indian customers coming and they all wanted to make a bargain. Suddenly, the booth was surrounded by many Indian customers and the samples without packing were their targets. Although we have told them that those were not for sell, they still asked us to sell them out. The situation was out of control and what’s worst, one of the craziest customers took the sample away, leaving the money directly after we didn’t agree with the discount he wanted. Two of our colleagues had to rush out to call her back, after a tough negotiation, we reached a common agreement and sold out the sample to her in a price that was 30% discount of our initial price, and she took it away happily.
There was someone more aggressive who has come to our booth and pretended to be a buyer, pointing out one of our products (the most expensive one) in our catalogue and saying that he wanted one of our samples to test. However, we didn’t bring it to the fair and we also noticed that he wasn’t a real buyer. After refusal, he turned away to another booth immediately…
It is heard that Indian customers always buy the bargains and sell them out to their people or local buyers in a higher price. It has been a mature industrial chain to collect the products and resell them to the market.
The wisdom of Indian customers totally impresses us, but I think only the foreign trade businessmen can experience such “cultural alternative”.
cn1515605283pfmo：之前有个啊三采购那个IC，供应商给的价格是0.175 ， 他硬是要0.17 ， 就为了这个0.05 谈了3天。所以坚决不跟他们玩