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[开发信]101个国外邮件销售信模板-不是模仿而是深度理解其中的思维-涉及不同主题

楼主#
更多 发布于:2015-09-02 10:39
做外贸,电子邮件营销是最常用也最普遍的方式,这里了凡资讯搜集整理的100多份英文邮件营销的模板,这些模板的内容,涉及的主题很多,比如开场白、主题行、邮件标题、如何邀约。。。 我们将此100多个邮件模板主题分类并加以补充对应的说明,为了让各位理解。切忌不要傻傻的照搬模仿,格式可以模仿,但内容不要单纯照抄,客户很容易感受到这是模板,就好像我们讲客套话一样,所以我们每个人要用自己对这些模板内容的理解,结合自己的产品、工厂、竞争力等去对不同客户群测试不同的销售信。


Cold Outreach-冷邮件推广(联系线上或线下认识的客户)
[p]Researched-研究性推广(了解到对方的问题或不足而给出我们的解决方案建议)Referred-类似转介绍、第三方引荐或透露信息等
LinkedIn-通过领英知道客户名字等信息针对性发邮件
Follow Up-跟进(循序渐进)邮件
Break Up-不合作/拒绝/没回复等针对性回复邮件
Trial-引导和试探性的邮件
Startup-新产品上市对新老客户或陌生客户的推销邮件或测试反馈
Other-比如产品竞争分析等邮件
Sequence-对同一主题邮件的多次邮件沟通
Inbound-回复跟进主动找我们的客户,比如看我们网站,下载我们资料等客户
Subject Lines-主题行
Opening Lines-开场白(也可以理解导读、引子等)

[您可以用他们来武装你的电子营销知识,这些模板不是照搬操作,而是希望你通过这些模板寻找灵感,要变通,多组合使用,多测试,不一定是外贸用这些,只要你想通过邮件沟通做生意,这些统统实用、通用。通过这些模板来理解邮件沟通中的“内涵”,其实简单说所有的一切核心就是:沟通,然后用在你的产品、行业和公司营销上。
[p]这100多份模板,每个模板都有此模板的源头出处案例分析,点击每个模板下面的“source”即可查阅更多关于此模本的详细解读。[/p][p]
[/p]Cold Outreach
{Company Name} + {Your Company}
Hi {name},
My name is {name} with {Your Company}.
We help {specific company type} with{one liner}.
I wanted to learn how you handle {thingyour company handles} at {Company Name} and show you what we’re working on.
Are you available for a brief call at{time options}.
(source)
{Company Name} + Smart Host
Hi Mike,
My name is Nick and I’m a co-founder atSmart Host. We help property managers optimize their pricing on marketplaceslike HomeAway, VRBO, and Flipkey.
I wanted to learn how you currentlyhandle price optimization and show you what we’re working on.
Are you available for a quick calltomorrow afternoon?
(source)
How to Export [company] Prospects fromprofessional social networks and into your CRM
{name},
I’d like to discuss your lead genefforts.
We’re helping other [industry] companiescollect their prospects straight from professional social networks and importthem directly into their CRM (adding phone numbers and email addresses).
Quick question: can you put me in touchwith whoever is responsible for new prospecting and revenue­ generating toolsat {company}?
For your convenience I have added a 2minute video
http://salesloft.com/product/#video
(source)
Hi {name},
{myName} from {myCompany} here.
Companies make more sales withconsistent marketing. {myCompany} can put proven sales tools into the hands ofeveryone who sells your product.
If that sound useful, I can explain howit works.
(source)
Hi {name},
I’m trying to figure out who is incharge of [leading general statement] there at {company}.
Would you mind pointing me towards theright person please, and the best way I might get in touch with them?
Hello {name},
What would it mean to your top-linerevenue if you saw a 70% increase in contact rates, 50% improvement in closes,and 40% increase in quota-hitting sales reps?
Let’s find a few minutes to talk abouthow InsideSales.com is providing these results to our clients.
I’m available tomorrow {insert 2 timesyou’re available}. Can we sync up?
(source)
Hi {name},
I hope this note finds you well.
I’ve been working for a company called{my company} that specializes in X, Y and Z. In thinking about your role at{company}, I thought there might be a good fit for your group.
Our {product name} has garnered a lot ofattention in the marketplace and I think it’s something that your organizationmight see immediate value in.
Can you help me get in contact with theright decision-maker?
(source)
Looking for best [insert job area whereyou’d like to start] contact
{name},
I am doing some research on your companyto determine if there is (or is not) a need for [insert your strongest painpoint].
Could you please help me by pointing meto the best person there for a brief discussion?
(source)
Where shall I start?
{name},
I’m hoping you can help me, who handlesthe [insert pain point here] decisions at {company} and how might I get intouch with them?
[theircompanyname] and [yourcompanyname]
{name},
I’m sorry to trouble you. Can you tellme who makes the [insert pain point here] decisions at your company and how Imight get in touch with them?
(source)
Appropriate person
{name}
We have a service that will help you[insert quick one liner about the value your service delivers].
Would you guide me to the personresponsible for [insert the relevant department or task your service empowers —“marketing, sales, pipeline building”] and let me know how I might get in touchwith them?
(source)
{name},
We have a service that will help you[insert quick one liner about the value your service delivers] and have helpedsimilar businesses achieve XYZ results.
What’s the best day/time this week ornext for a quick 15 minute conversation?
(source)
Looking for an Accountant
I was wondering if you were looking formore business customers?
I know the majority of small businessesare always looking for a great accountant and I’d be able to generate leads foryou if this is something you’re interested in.
Are there any types of businesses inparticular that make good clients for you?
Name
P.S. If you aren’t the right person tocontact about this, please let me know
(source)
10 x {company} [result] in ten minutes?
Hello {name},
I have an idea that I can explain in 10minutes that can get {company} it’s next [100 best clients].
I recently used this idea to help ourclient {competitor} almost triple their monthly run rate.
{name}, Let’s schedule a 10 minute callso I can explain. When works best for you?
(source)
Hi {name},
This is {salesrep} with RJMetrics. Ijust took a quick look at your site and noticed that {company} looks similar tomany of the SaaS clients that we help everyday.
I’m sure you’re already thinking aboutengagement metrics and ROI by acquisition source, but I’d love to get a sensefor how you’re uncovering that data and share some insights we’ve learned alongthe way towards understanding the story behind your business.
If I’ve got the right person, can weconnect in the next few days? If not, who would you recommend I speak with?
(source)
Appropriate Person?
Hi {name},
This is SDR with RJMetrics. Wanted tointroduce myself, as {company}’s sales development platform looks similar tomany of the businesses we work with everyday.
While I’ve got your attention, we’d loveif you guys gave RJMetrics a spin. Our clients are using us to do things likeoptimize customer acquisition spend, understand drivers of CLV, and standardizereporting of KPIs across internal teams and investors.
I’m assuming you’re the best person forthis – If not, who would you recommend I speak with?
(source)
Bookkeeping sucks, let us handle it.
{name},
Bookkeeping sucks, and you have abusiness to run. You created CompanyName out of a passion to do somethinggreat, unique, and game-changing. Not to spend your limitless talents andlimited time on day-to-day bookkeeping tasks. AcuityComplete’s bookkeepingprofessionals want you focus your time and efforts on growing CompanyName intoan empire; not worrying about whether your books are reconciled correctly.
If your core business competency isn’tbookkeeping, let’s talk. I’d love to find out more about CompanyName and how wecan help eliminate this headache for you.
Do you have any current issues that wecan help answer?
(source)
Appropriate person
Hi {name},
I am writing in hopes of finding theappropriate person who handles multicultural media. I also wrote to Person x,Person Y and Person Z in that pursuit. If it makes sense to talk, let me knowhow your calendar looks?
VoodooVox helps increase the revenues ofFortune 500 companies by marketing to Hispanics. Each month we reach 25 millionSpanish speakers with an audio message they must hear. We insert 30 secondaudio and SMS advertisements into phone calls made on calling cards. Thebenefit to users is they make their call free. The benefit for our clients isthey can increase store revenue by providing text message coupons. Typicalredemption is 3%. You can measure results online and with store sales.Advertisements can target specific ethnic groups and geographies. Some clientsinclude Burger King, P&G and Chili’s.
If you are the appropriate person tospeak with, what does your calendar look like? If not, who do you recommend Italk to?
(source)
Appropriate person
Hi {name},
I am writing in hopes of finding theappropriate person who handles online advertising? I also wrote to Quinn XXXX, KristyXXXX and Rob XXXX in that pursuit. If it makes sense to talk, let me know howyour calendar looks?
AroundYou helps increase the revenuesand exposure of local companies by marketing directly to targeted and localtraffic. Each month we reach over 240,000 Australians thru our site byprofiling events, activities and things to do. We profile companies thru ourfeatured listings, Iphone App and targeted Google advertising. The benefit tousers is that they can search their area free. The benefit for our clients isthey can increase revenue and exposure by utilising the featured listings andtargeted traffic. You can measure results and statistics online. Your listingwill target specific suburbs and postcodes. Some clients include The HeraldSun, Leader Community Newspapers, The State Theatre and The Art Gallery of NSW.
If you are the appropriate person tospeak with, what does your calendar look like? If not, who do you recommend Italk to?
(source)
I am doing some research on ________ todetermine if there is a need for KISSmetrics’ person-based web analyticsplatform. Could you please help by pointing me to the appropriate person therethat may have an interest in a brief discussion?
For context – Here is a shortinfographic introducing you to KISSmetrics.
{infographic}
In advance, thank you for your help.
(source)
Who wants a Customer Success 1-on-1?
I’ll be honest, this is not “anothersales pitch” from Sales Instead, I’d like to send you a 2-minute demo video ofGainsight’s Customer Success Management solution: http://vimeo.com/63709432
We are VC backed ($9M Series A) byBattery Ventures and our key customers include Marketo, DocuSign, Xactly, Jive,Informatica, YouSendIt, etc. One of our core value props is “Success for All”and we would like to offer everyone a 1-on-1 with our Customer Success expertsto simply discuss best practices (reducing churn, structuring yourcustomer-focused team, increasing up-sells, etc).
Who is the best person to speak withabout Customer Success? Let us know if there’s someone else who heads up thoseefforts.
(source)
Hi Eric,
I understand you are the CEO at SingleGrain, and given that our customers who used to use similar technology, a chatmay be beneficial.
In short, we’ve created the salesautomation salespeople have been craving by shoring up the shortcomings,filling in the blindspots, and reliving the frustrations of current solutions.The difference is obvious – see for yourself.
Are you available for a brief chat thisweek or Monday/Tuesday of next week?
Thanks
P.S. Feel free to compare us with others[link to comparison page]. We want you to
(source)
ResearchedOutreach
Introduction: {Your first name} <>{Prospect’s first name}
Hi {Prospect’s first name},
I recently came across {blog post title}that you/your company wrote/shared/posted on {social media platform}. {Topic ofblog post} seems like an interest that we share. In fact, {one sentence commenton/reaction to blog post}.
I work for {your company} and we {yourcompany’s value proposition}. {Referral} recommended I reach out to you withideas on how to solve [problem your product addresses]. I’d love to get some timeon your calendar to discuss these ideas and {topic of blog post}. Are youavailable for a 10/30/60 minute call on {date}?
I look forward to talking soon.
(source)
Question about upcoming product launch
{name},
I read in the WSJ yesterday that you’reexpecting to receive FDA approval for a new ulcerative colitis drug in the nextfew months.When that finally does happen, you’re going to want to get it intothe market quickly. We recently helped another pharma company slash theirpackaging delivery time from 18 days down to just four days.
You can read how we did it at:http://www.packco.com/casestudy.
Would you be interested in a quickconversation next Tuesday? Let me know a time that might work for you.
(source)
A few other experiments you can run togrow your email list
Hey {name},
Been a huge fan of your site since itfirst went up. Noticed you’ve been running several experiments to grow youremail lists.
Here are a few lesser used strategiesthat drives explosive growth:
– Members only bonus area: You offer alot of juicy bonuses to entice new signups. There doesn’t seem to be a way forexisting members to also receive them right now. Think creating a members-onlybonus area where existing subscribers can go to download your latest goodieswould go long ways to build their long-term loyalty.
– Behavior settings on your optin box: Noticed your optin-box still pops up forpeople who already subscribed. You can use a much longer lasting cookie to stopit from annoying your existing subscribers.

I’ve been coding for the last severalyears with a focus on building viral growth engines. I recently coded all thebackend for RoyalSee’s pre-launch campaign: [link]. They got 10K signups in 2weeks.
Happy to lend a hand with futureprojects – let me know what you think.
(source)
New partnership?
{name},
You did an excellent job speaking at therecent 21st Century B2B Culture event – you have great understanding of socialbusiness. Do you see social business working being effective in B2C?
I had a few ideas on how it could workin B2C that are related to your recent book (which I read). I help B2C SMBs usethe internet to bring their business to the national market.
What’s the easiest way to get 10 minuteson your calendar Thursday to share how our market expertise can be mutuallybeneficial?
(source)
Hi {name},I noticed you guys don’t havea commenting widget on your site. It’s actually something my company Wigetoprovides emagazines for free to boost engagement.When you have a few minutes,I’d love to talk to you or the appropriate person about taking care of that.
(source)
I noticed on your website that xyz is acustomer. Congrats on getting traction with such an established brand, which isundeniably no small feat for an early stage startup.I know from speaking withother founders that many, if not all, find it challenging to developing arepeatable selling process in a way that feels natural, comfortable andauthentic without sounding “salesy”. The impact – inaction. Lack of apredictable pipeline and sales.In the past year we’ve worked with companieslike abc and def to help them close more deals in less time without sellingtheir soul and was thinking we might be able to help xyz in this area as well.
I’m not sure if this is a fit for youfolks, but if you’d like to learn more would you be open to carving out sometime to explore?
Alternateending: If you’d like I can send you a 2 minute demo so you canevaluate.
(source)
{name}, is your marketing automationtool working for you?
Hi {name},I understand you may currentlybe using Pardot as a marketing tool, and I was wondering if you’re experiencingany difficulty with it. Pardot users often find that they need a more scalablesolution as their business grows, and as a result we’ve seen many customersswitch to Marketo in recent months. These customers see immediate increases of30-100% in productivity and a dramatic increase in leads – purely because theyget much more capability in an easier-to-use package.
Why are Pardot users switching? Marketoremoves the limitations that held them back – some of the major benefits thatthese customers have experienced with Marketo include: A much more productive,intuitive, and flexible interface for creating marketing campaigns (ranked #1for user experience by independent analysts) Ability to quickly report onpipeline, revenue, and ROI by marketing campaign or channel Flexible leadscoring – which includes scoring models by product line or division, andautomatic score reductions when your leads are inactive Drastically improvedability to leverage lead intelligence solutions inside your CRM For a limitedtime, we are also offering special pricing packages to make switchingincredibly easy and attractive.
Please reply to this email or click hereif you’d like to set up a time to talk about whether Marketo makes sense foryour business. Or, learn more here.
Question about company plan to expand
{name},
I just read your interview in Mark-ItNews where you mentioned your company’s plans to expand your franchiseoperations by 35%.In the past year, we’ve worked with three other franchisorsto drive significant traffic to their newly opened locations. On a comparativebasis, same store sales in the three months were up between 17 – 23% overprevious launches.
Would you be interested in learning howwe did this? I’m available next Thursday, May 6th. Give me a time, and I’llgive you the details.
(source)
ReferredOutreach
Terry Fisher says you’re interested inbetter lead gen strategies
{name},
Terry Fisher told me today that you twowere talking about how tough it is these days to get new leads in the door.It’s a big issue that all consulting companies face right now.
After looking at your website andregistering for your white paper, I have some thoughts regarding where you maybe losing people in the process. And, I’ve got some ideas you can implementfairly easily that should have a positive impact on lead conversion rates.
Let’s schedule 30 minutes to talk somemore about this.
(source)
LinkedInOutreach
(when connecting)
I would love to connect with you at somepoint and learn more about Converto.
Would be great to have a conversationaround the websites we crawl that are adding and dropping your competitors likeAdometry.
Best,
Jason

(source)
Hi Ravi,
The article you shared on LinkedInyesterday addresses a challenge that I’ve heard two sales directions mentionthis week. Your unique perspective would be beneficial for them to hear.
We help sales execs improve their repssuccess with a similar approach. Do you have 5 mins to speak on Wednesday orThursday afternoon this week?
(source)
Intro?
Hi {name},
I was looking to get introduced toJohnny Dealmaker from Project X and saw you were connected to him. Not sure howwell you’re connected to him, but if the relationship is strong, I’d reallyappreciate an intro to chat about ways to work with my Project Y.
Please let me know if you feelcomfortable doing this and I’ll forward over a proper request for introductionthat you can forward to him.
(source)
Intro?
Hey {name},
Was hoping that you might be able tointroduce me to Johnny Dealmaker at Project X?
I wanted to connect with him because ouremail list targets a similar demographic with limited overlap. Seeing as ourproducts are non-competitive, I wanted to touch base to see if he was up forbrainstorming ways to leverage our existing user bases to grow both of ourlists.
We did this with Company R in the past,and both parties received a 15% lift in new subscribers.
Any help is much appreciated.
(source)
Follow Up
First Follow Up
Re: [same subject]
{name}, is the below of any interest toyou?
(source)
Re: [same subject]
Hi {name},
I didn’t hear back from you last week when I was looking for the appropriateperson managing your [statement]. That’s not a problem. If it makessense to talk, let me know how your calendar looks.If not, who is theappropriate person?

Re: [same subject]
Hi {name},
I just wanted to circle back on my emailbelow re: getting you a comments widget for your site. Are you free for a quickcall on Monday or Tuesday?Across similar size partners, we’re seeing an averageincrease of 1 minute on site with the addition of our widget.
(source)
Re: [same subject]
Hey {name}, how is it going? Can weschedule a time to talk this week?
(source)
Follow up to a first conversation
Re: [same subject]
Hi {name},
I really enjoyed our phone conversation[or meeting] earlier today and especially liked learning about your unique roleat {company}. I understand the challenges you are facing with [challengesdiscussed] and the impact they are having on [insert personal impact].
As promised, I have attached [or linkedto] the resources and materials that can help you better understand how we canhelp you solve [insert compelling reason to buy].
Please let me know if you have anyquestions. Otherwise, I look forward to talking with you again on [date andtime].
(source)
{MyCompany} Call Summary
Great speaking with you today, {name}!I’m glad we agree {MyCompany} would be a great fit for your team.Here are thetop value adds we went over:
{Special}
{Special}
Resources for Review:
X
Y
Z
Action Items:
{Special}P.S. {Special} — use this opportunity to link to case studies orthird-party content your prospect may enjoy

(source)
Second Follow Up
Re: [same subject]
Hi {name},
Have you come across the “InformationSecurity Community?”Check the group out: [link to Linkedin Group]
From our last discussion this grouplooks to be filled with your target prospects that could ensure you reach yourQ4 sales target. Some of the challenges expressed in the group are problemsyour team helps solve.
What’s the best way to get on yourcalendar for 15 tomorrow? I’ll show you the playbook on how to drive revenuefrom this group.
(source)
Re: [same subject]
Hi {name},
I have tried to get in touch with you tosee if there is a mutual fit between our companies expertise and your goalsaround [statement].
If you are not interested or there isanother person you would like me to follow up with, please let me know.
Would it make sense to invest 5-10minutes to determine if there is a mutual fit between your [statement] and ourexpertise?
If not, who do you recommend I talk to?
[competitor X and Y]
Hi {name},
Just wanted to send you an example ofhow we’re working with [competitor X and Y] to deliver this solution. Check itout here [link to example].
So far feedback has been extremelypositive. Would love to get you guys up and running too when you have a fewminutes.
(source)
Re: [same subject]
Drop me a note if you caught the emailbelow {name}; I know you’re a busy man!
I’d love to talk a little bit more about{mycompany}, yourself, and any ways in which we can be collaborating. A phonecall / Skype would be a pleasure.
Hope you had an excellent weekend,
Re: [same subject]
Hey {name}, we got some new presscoverage [link]. I’d love to pick up on our conversation. When’s a good time tochat?
(source)
Next step?
{name}, I’m writing to follow up. I’mnot sure what our next step is.Let me know what makes sense as a next step, ifany?
Thanks for your input.
(source)
Third Follow Up
Re: [same subject]
Hi {name},
I first want to apologize that wehaven’t been able to connect recently. I feel like somewhere along the way Imust have made it difficult to communicate or dropped the ball because forawhile there it seemed like you guys were really excited about our offering.Apologies if this was the case.
I just want to open back thecommunication lines and let you know that I know you have a lot on your plateand if this is something that is no longer a priority, that’s totally cool – infact as a startup, I completely understand! If nothing else, I’d enjoyopportunity to hear what’s new on your end and maybe even get some feedback onhow we can improve our offering.
Let me know if you have a few minutesnext week to hop on a call.
(source)
Re: [same subject]
Drop me a note if you caught this{name}. Would love to chat some more about your sales / provide any assistanceI can there. Discussing your plans for [your area of expertise] (even if it’sjust advice I can pass on!) would be great too.
Hope you’re having an excellent start tothe week.
Re: [same subject]
Hey {name}, can we hop on a quick callWednesday 4pm or Thursday 11am?
Cheers,
Name

PS: thought you might find this articleinteresting [link]
(source)
Re: [same subject]
{name},
When we spoke, I thought that Iunderstood _______, but you haven’t responded. Did I misunderstand or hassomething changed?
After a Voicemail
Sorry I missed you
Hi {name},
Sorry I missed you on the phone today. Iwas calling because [explain your purpose].
My voicemail said I will try you againon [date and time] and you can always reach me before at [phone number].
(source)
Just Tried Your Line
{name},
I just tried giving you a call and lefta voicemail. [call to action].Please give me a call back at {XXX-XXX-XXXX}, orsend me a note if you get the chance.
Thank you!
(source)
。。。。。。。。。。。。。。。。。。。
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沙发#
发布于:2015-09-02 15:37
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板凳#
发布于:2015-09-12 11:59
感觉和我么平时写的极大地不一样
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地板#
发布于:2015-11-01 22:22
楼主写的好pxphl
bvbv
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地下室#
发布于:2017-05-11 10:25
万分感谢楼主
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