[外贸连]广交会如何邀请客户？ Invite Customers during Canton Fair
楼主#更多 发布于：2014-10-22 12:16
Foreign traders should seize the two good timings of inviting customers in a year, namely the April and October when the Canton Fair takes place.
In these two months, tens of thousands of buyers will come to China in search of the products they want.
And therefore the buyers are generally more worth cooperating with.
How can we foreign traders miss such a great opportunity like this?
I am going to give some tips about how to invite customers with you on the occasions when you have a booth in Canton Fair or not.
1.For suppliers who have booths in Canton Fair?
The attending suppliers will normally get the booth numbers ahead of time, so the salespeople should ask if the customers are going to attend the Canton Fair or not a month earlier and invite them to come. In your inviting e-mails, don't forget to recommend your new products or the products that you think might interest the customers, which will attract the customers and increase the chances of the success of your invitation.
Record the customers who say they will come and inform them of your booth number as soon as you get it. But of course sending e-mails is not the only step for inviting customers. Sometimes a phone call is more effective. In such a great business season there must be many peers of yours sending the customers inviting e-mails. What can you do to impress the customers?
Pick up your phone and chat with your customers and show care for them. You can ask them whether they need your help for booking hotels or arranging the journey, which will make the customers think that you are sweet and considerate and will increase the chances of his acceptance of your invitation.
Once you are sure that the customers will come, you should try to make an appointment with them. For one thing, you can avoid meeting too many customers at a time, which can be hard and troublesome. For another, you can prepare material for the meeting with every customer in advance.
And don't forget to ask whether the customers have Chinese phone numbers or not. If they do, you should try to get them, because it will make your contacts with the customers a lot more convenient.
2.For suppliers who have no booths
It will indeed affect you a bit if you don't have a booth in Canton Fair. But you can also benefit from the Canton Fair and meet numerous customers as long as you do what you should do fully.
The suppliers who have no booths in Canton Fair should also ask the customers whether they will come or not a month earlier and see if you can do anything like booking hotels and air tickets for them.
For the customers who will come, you should tell them the addresses of your office and factory. And you should ask them the time of their arrival and try to attract the customers with your new products or favorable products. Besides, you should keep in touch with the customers and do your job as a guide well. Therefore, you should download a navigational application in your phone in case the customers should ask you for directions.
The boom of getting customers is in full swing! Are you ready?
Go fight for it! Try to make appointments with your potential customers, and make the best of the opportunity when meeting the customers.
For foreign trade，100 e-mails are not as effective as a phone call, and 10 times of phone calls are not as significant as a meeting. So try your best to invite your customers to come over!
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没有摊位 要去广交会 客户问booth NO. 还真不知道怎么回答, 说到时候电话联系吧。都这样交代的，个别客户说酒店吧!